Welcome to the MAD Press Room
At MAD Concepts Group, we’re building more than brands–we’re crafting experiences. Here you’ll find official logos, brand guidelines, & press-ready assets for Jakes, Tacos & Avocados, & the rest of our growing portfolio.
New concepts are always in the works. For a glimpse at what’s coming next, check out our Development or Brands page.
NOTE ON BRAND INTEGRITY & VISUAL CONTENT POLICY
At MAD Concepts Group, authenticity and consistency are central to how we represent our brands. We are committed to ensuring that the visual content associated with our brands accurately reflects our food, locations, people, and guest experiences.
To protect our brand identity and maintain the integrity of our marketing, our proprietary assets, including logos, photography, and other branded materials, may not be used in AI-generated images, videos, or other visual content without prior authorization from MAD Concepts Group.
We value the creativity and collaboration of our partners, media contacts, and community, and we welcome opportunities to share our brands with new audiences. For approved brand assets, press materials, or marketing inquiries, please contact the MAD Concepts Group Marketing Team via the contact form. We are happy to provide resources that help ensure our brands are represented accurately, consistently, and authentically.
Logo Guidelines
The MAD Concepts Group brand includes the names, symbols, & visual identifiers associated with our company & the brands we manage: MAD Concepts Group, Jakes, & Tacos & Avocados (“Brand Assets”).
Requirements
Last updated July 5, 2025
Before using any MAD Concepts Group assets, please follow these simple rules:
- Don’t alter the logo. No stretching, squishing, recoloring, rotating, or reworking the logos in any way. We love creative freedom–but not with our marks.
- Keep them clear. Leave plenty of white or “clear” space around each logo.
- Backgrounds matter. Only place our logos on high-contrast, solid backgrounds. Avoid placing logos on busy patterns or images that make them hard to see.
- Use the most current version. Branding evolves. Before publishing, double-check that you are using the latest logo file.
- Ask if unsure. Questions? Reach out to our team by filling out the Press Contact form for guidance on how to use our assets correctly.
Download Logo Packs
Brand Guidelines
At MAD Concepts Group, we lead with creative energy–but we keep our branding precise. These guidelines exist to ensure every mention of our company & brands reflects who are: bold, intentional, & consistent.
Last updated July 5, 2025
Brand Assets
Our Brand Assets include–but aren’t limited to–the following:
- Company name: MAD Concepts Group
- Brand names: Jakes, Tacos & Avocados
- All associated logos, designs, & taglines
These marks are our intellectual property. Use them with care, & only with permission or in accordance with these guidelines.
Heads Up: We have a growing lineup of brands currently in development. These “coming soon” concepts are still being shaped behind the scenes. For the most up-to-date info, visit the Press Release tab, or contact us directly for an exclusive look into our MAD world.
Common Brand Mistakes to Avoid
MAD Concepts Group
CORRECT: MAD Concepts Group
INCORRECT: Mad Concepts, Mad Concepts Group, MAD Concepts
Important: Always capitalize MAD & include the full name with Group. “MAD Concepts” is not approved as a standalone brand name.
Jakes
CORRECT: Jakes
INCORRECT: Jake’s, Jake’s Burgers, Jakes Burgers, Jake’s Burgers & Beer, Jakes Burgers & Beer
Important: No apostrophe. Our current brand name is simply Jakes. Please do not use our former names or add punctuation.
Tacos & Avocados
CORRECT: Tacos & Avocados
INCORRECT: Tacos and Avocados, Tacos y Avocados, Tacos + Avocados
Important: The ampersand (&) is a required part of the name & should always be used.
Brand Usage Do's & Don'ts
Do
- Use brand names & logos as provided, without alterations.
- Capitalize & punctuate brand names correctly, as shown above.
- Use our assets to clearly refer to MAD Concepts Group or its brands.
- Link to official websites and social medias when referencing us online
Official URL's are as follows:
Don’t
- Modify any logo’s shape, colors, or proportions.
- Use outdated brand names or misrepresent our company history.
- Combine logos or names with other graphics to create a new mark.
- Imply partnership, endorsement, or sponsorship without permission.
- Use Brand Assets on merchandise without a licensing agreement.
- Feature our assets alongside explicit, offensive, or unlawful content.
Legal Notice
All Brand Assets are the exclusive property of MAD Concepts Group. Unauthorized use may violate trademark or copyright laws. We reserve the right to modify these guidelines at any time. For media inquiries, please fill out the Press Contact form.
Restaurant Park Opening in North Richland Hills
Restaurant Park Opening in Benbrook
Kendra Shier named president of Jakes and Tacos & Avocados
Jakes Energy Square
Press Contact
We love a good headline. We’re proud of what we are building, & we love when others want to talk about it.
Want to know what’s coming next in the MAD world? Get behind-the-scenes access, exclusive content, & early insights–reach out & be the first to know.
For media inquiries, interviews, or press opportunities, contact us by filling out the form below.